Theatre of Commerce Programs

Forbes’ March 2014 workplace studies reported that fully two-thirds of all employees are either unengaged or “actively disengaged” at work. Gallup has just upped that number to 70%. The good news? In ‘world-class’ companies, the ratio – 2/3 to 1/3 – is reversed.

And who are they? What Jacob Morgan calls the “experiential” companies: the top 250 companies in a 2017 HBR study who outperformed average companies by factors of 4x in profits, and 2.8x in revenues, per employee, while operating as 25% smaller, or leaner.

So how do they do it? By investing in the cultural environment (“what’s our zeitgeist? What space are we in?”) as well as the technological and physical environments of their employees.

And how do we do that? What if there’s a paradigm, which has been around for 2,500 years, that can shape your company’s vision, implement it in a continuously-evolving, iterative process, and bring leaders, future leaders and teams together in the power and synergy of an ensemble? What might that do for the bottom line? And what is the current COI - ‘cost of inaction’? (McKinsey has just released a study which directly correlates creativity with businesses’ financial performance – causal not casual).

Furthermore, a 2016 research study from Nanos Research, on behalf of Business for the Arts (Canada), in a sounding of 500 “skilled knowledge workers” (defined as holding post-graduate degrees and working in the knowledge sector), and 500 medium-sized enterprises, concluded that “your top skilled workers when they are not at work, are leaders in the arts”. By that it means: 90% of the cohort attend arts and culture events at least once per year, and 49% do so several times. 32% of them are donors, volunteers or subscribers to arts and culture organizations, i.e. arts leaders.

It would be a viable conclusion, therefore, that bridging the gap between the average and the ‘experiential’ companies’ degrees of success can best be achieved in the language and activities those high-potential employees and emerging leaders choose for themselves.

Theatre of Commerce offers two unique paradigms, derived from vision, production and customer exchange in the success model of live theatre - ever since stories have been shared with audiences:

The paradigm taken from the journey of the dramatic narrative ‘arc’ (strategy or script), through its implementation (collaborating on performing and developing that script) and out to the market, with its response (i.e. from the customer or ‘audience’) then fed iteratively back into the process for qualitative development;

A new leadership paradigm as Director of the Ensemble (replacing ‘command and control’ with the coach or master-mentor approach): revealing and releasing the untapped potential in the ‘script’, then sending the ‘players’ out to perform in their newfound, greater capacity; and, finally, ‘sitting with the audience’ to feed back from its experiences what the story – company culture, strategy, positioning - truly is and, from there, what it really wants to or could be.

The Theatre of Commerce isn’t just another presentation skills company (though we can do that). We dig deep, behind and below the external factors of how leaders and teams communicate with each other and with customers and stakeholders; we work on the real drivers of successful communication, storytelling and stakeholder response, catalyzed by ‘ownership’, by finding authenticity and empathy in our voices.

Working through the 3 Circles of CreativityTM, we address questions of “Where do we go next, to connect our outcomes to our vision for the business?”, “What do we want more of, in terms of productivity and profitability?” and “How do we overcome our greatest obstacles?” - with leaders and future leaders.


FocalPoint Business Performance Coaching

As a FocalPoint Business Performance Coach I rely heavily on the success systems of Brian Tracy and many other world authorities in business development. I use them, I teach them, and I leverage them.

Brian Tracy is a pre-eminent business-development author and coach. He is a bestselling writer with more than 70 books published, more than 500 video and audio programs produced, and he has spoken to live audiences totalling more than 3,000,000 people in more than 60 countries worldwide. He has taken his years of business experience and moulded it into an incredibly powerful proactive business coaching curriculum that is only available to FocalPoint coaches.

I use this proactive coaching model and curriculum simply because it works. Follow the system and it works in every business.

The proactive coaching model takes my clients from clarity to effectiveness to growth strategies, through increased productivity, greater profitability and the quality of life they truly seek.  With clear and ambitious goals set, I provide metrics and milestones, and introduce new concepts and systems that you can leverage into your business.

Working with me means that you’ll never have to wonder if you’re “re-inventing the wheel”. What I do as a coach has been proven to work for over 30 years with thousands of business all over the world.


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Charles McFarland is one of the most dedicated professionals that I have ever worked with. His years of experience in the professional performing arts - as a producer, an executive but also an award-winning stage director - gives him a unique and powerful perspective into the world of business and the entrepreneur. As my personal Business Coach he has helped me to understand and articulate much more clearly the unique perspective that I can bring to my clients. As Coach Charles would say, he has helped bring out the performance in me that I didn't know that I had. I would strongly recommend Charles McFarland to anyone looking to take their business to the next level.

- Karl Kremer, Elite Certified Business Coach taking successful Business Owners to the next level | Sales Trainer & Coach